Chapter 14 Reference 45

The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher

Pengyuan Wang, Li Jiang and Jian Yang

Journal of Marketing Research 2023 openreview.net

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As cited in DDIA

Pengyuan Wang, Li Jiang, and Jian Yang. "The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher." Journal of Marketing Research, volume 61, issue 1, April 2023. doi:10.1177/00222437231171848

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10.1177/00222437231171848