Chapter 14 Reference 31

Beyond Consent: Improving Data Protection Through Consumer Protection Law

Michiel Rhoen

Internet Policy Review 2016 policyreview.info

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Michiel Rhoen. "Beyond Consent: Improving Data Protection Through Consumer Protection Law." Internet Policy Review, volume 5, issue 1, March 2016. doi:10.14763/2016.1.404

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Beyond consent: improving data protection through consumer protection law | Internet Policy Review

As a result of datafication (the generation and acquisition of personal data from automated processes), consumers’ activities generate large data streams. Analysis of these streams reduces privacy and shifts power towards data controllers. Consumers often contractually agree to this analysis of their data, but their autonomy can be questioned: the agreements often contain non-negotiable terms un…

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DOI
10.14763/2016.1.404