Chapter 14 Reference 31
Beyond Consent: Improving Data Protection Through Consumer Protection Law
Open the original at policyreview.infoAs cited in DDIA
Michiel Rhoen. "Beyond Consent: Improving Data Protection Through Consumer Protection Law." Internet Policy Review, volume 5, issue 1, March 2016. doi:10.14763/2016.1.404
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Beyond consent: improving data protection through consumer protection law | Internet Policy Review
As a result of datafication (the generation and acquisition of personal data from automated processes), consumers’ activities generate large data streams. Analysis of these streams reduces privacy and shifts power towards data controllers. Consumers often contractually agree to this analysis of their data, but their autonomy can be questioned: the agreements often contain non-negotiable terms un…
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