Chapter 1 Reference 19
What Is Reverse ETL: A Definition & Why It's Taking Off
Open the original at hightouch.ioAs cited in DDIA
Tejas Manohar. "What Is Reverse ETL: A Definition & Why It's Taking Off." hightouch.io, November 2021. Archived at perma.cc/A7TN-GLYJ
How the page describes itself
What is Reverse ETL? The Definitive Guide | Hightouch
Reverse ETL is the process of syncing data directly from a data warehouse to the operational systems used by your marketing, advertising, and operations teams.
From the page's own metadata at hightouch.io, 2026-08-29.
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- Link checked and reachable (HTTP 200)
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- text/html
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- https://hightouch.com/blog/reverse-etl
- Last checked
- 2026-08-29
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- perma.cc
- https://perma.cc/A7TN-GLYJ