Chapter 1 Reference 19

What Is Reverse ETL: A Definition & Why It's Taking Off

Tejas Manohar

2021 hightouch.io

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Tejas Manohar. "What Is Reverse ETL: A Definition & Why It's Taking Off." hightouch.io, November 2021. Archived at perma.cc/A7TN-GLYJ

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What is Reverse ETL? The Definitive Guide | Hightouch

Reverse ETL is the process of syncing data directly from a data warehouse to the operational systems used by your marketing, advertising, and operations teams.

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